Nathi has zoomed up the food chain to nibble on the upper crust of success.

Currently, out of the 20 most downloaded songs on iTunes in South Africa, seven are from Buyel’ekhaya, his 10 track album.

He is the second best selling artist at Musica record charts and the best selling local artist. He is also top of the charts at MetroFM.

He is fast turning into a social media phenomenon with the hashtag #nomvulafever trending.